Molli

devanture magasin de vêtements colorés

Key success factors
Decision and purchase tunnel

objectives

  • Identify the key success factors for the Molli brand with committed customers.
  • Determine the buying tunnel (from the moment they first heard about the brand to the actual purchase) with a view to adapting the marketing strategy in the short and medium term.

METHODOLOGY

Qualitative study carried out in the form of a focus group

to meet customers who are committed to the brand and understand their decision-making and purchasing process.

Sample: 14 customers committed to the Molli brand (having made more than 3 purchases in the last 12 months). 

Study carried out in the Molli showroom (Paris).

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SAS QUANTITUDE: 18 Avenue de Chambéry, 73190 Challes Les Eaux, France – Contact: Cécile Albrieux – Mobile: +33 680 335 634