Tailor-made methodologies
Qualitative surveys
Objective
A deep dive into consumer behaviour and attitudes. This research is useful preceeding quantative research to better develop the questionnaires.
Concept
Focus groups in order to benefit from group dynamics, individual interviews and in-situation observations.
Panel
Use of our internal panel of participants, or creation of a tailor-made panel.
Quantitative surveys
Objective
Measure uses and attitudes and performance indicators (awareness, product appeal, purchase intention) in a representative and generalisable way.
Concept
Research principally carried out on the Internet, incorporating closed questions, as well as open questions to obtain verbatims.
Panel
Pool of 144 million consumers in 130 countries, with 300 profiling options.
Collaborative tracking
Objective
Measure changes in trends in a representative and generalisable way (consumer trends, cyclical impact, buying patterns, media effectiveness, product desirability and purchase intention).
Concept
Online collaborative research with a multi-subscription, targeting high points in the year for young people: Easter / Summer / Back to school / Christmas.
Panel
Between 500 to 3000 parents of children aged 0 to 12 years old depending on the time of year.
SALES MANAGEMENT
CONSUMER
MONITORING
Objective
To help you make decisions on your priority references (switching ads, management of delivery schedules, etc.).
Concept
Implementation of a tailor-made statistical model, calculation of landings and consumption rates.
Panel
Feedback from the check outs in your points of sale.
MYSTERY
SHOPPER
Objective
To measure the quality of customer service using evaluation criteria. As well as being an effective management method, it is an excellent way of building customer loyalty.
Concept
Quantitude employees, specifically trained for the mission, take on the role of customers and test the quality of service and performance of in-store staff according to a brief and precise criteria. They fill in an evaluation grid to identify strengths as well as areas for improvement.
Would you like more information?
SAS QUANTITUDE: 18 Avenue de Chambéry, 73190 Challes Les Eaux, France – Contact: Cécile Albrieux – Mobile: +33 680 335 634