Sylvanian Families
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Jingle test Sylvanian Families
objectiVEs
A sound jingle is essential for signing a brand and ensuring better consumer recognition. Epoch d’Enfance’s advertising agency worked on several jingle ideas and Quantitude had to :
- Confirm the coherence of these projects
- Choose the most impactful
Methodology
Quantitative study adcarried out face-to-face at La Kabane soft play centre
The girls listened to the different jingles and answered the questions regarding their favourites and why.
Sample : 40 girls aged from 4 to 8 years old
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