Jean Lain Mobilités Group

Awareness, Image and Satisfaction

objectives

  • Uses and attitudes when buying/leasing a vehicle.
  • Awareness and image of the Jean Lain Mobilités Group in its competitive environment.
  • Satisfaction of current customers.
  • Coherence and attractiveness of the Jean Lain Mobilités Group’s current communication.

METHODOLOGY

Phase 1: Qualitative study in the form of a focus group to identify expectations in terms of services and the customer journey.

This focus group also provided insights into the image of the Jean Lain Mobilités Group in its competitive context, as well as satisfaction with the services offered.

Phase 2: Quantitative study to validate and prioritise the findings of the focus group on a representative and generalisable sample.

Administration of an online questionnaire to a panel of consumers (700 respondents) belonging to the Jean Lain Mobilités Group’s catchment area.

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SAS QUANTITUDE: 18 Avenue de Chambéry, 73190 Challes Les Eaux, France – Contact: Cécile Albrieux – Mobile: +33 680 335 634