Saint-Marcellin, Saint-Félicien and Bleu du Vercors-Sassenage

Awareness, image and purchasing behaviour for 3 cheeses


  • Find out about general cheese consumption and purchasing habits.
  • Determine the reputation and image of the 3 cheeses studied in their competitive context.
  • Identify the purchasing behaviour and consumption regarding these 3 cheeses.
  • Test the marketing elements.
  • Measure satisfaction with the cheeses studied (taste test).


Phase 1: Qualitative study

Focus group to understand and explore the motivations and barriers to consuming Saint-Marcellin, Saint-Félicien and Bleu du Vercors-Sassenage. 

Sample: 13 cheese-loving consumers and regular buyers.

Phase 2: Quantitative study conducted over the Internet

Access panel to measure performance indicators such as awareness, image and engagement rates in a representative and generalizable way.

Sample: 750 French respondents aged 18 and over who are cheese lovers.

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