Saint-Marcellin, Saint-Félicien and Bleu du Vercors-Sassenage
Awareness, image and purchasing behaviour for 3 cheeses
objectives
- Find out about general cheese consumption and purchasing habits.
- Determine the reputation and image of the 3 cheeses studied in their competitive context.
- Identify the purchasing behaviour and consumption regarding these 3 cheeses.
- Test the marketing elements.
- Measure satisfaction with the cheeses studied (taste test).
METHODOLOGY
Phase 1: Qualitative study
Focus group to understand and explore the motivations and barriers to consuming Saint-Marcellin, Saint-Félicien and Bleu du Vercors-Sassenage.
Sample: 13 cheese-loving consumers and regular buyers.
Phase 2: Quantitative study conducted over the Internet
Access panel to measure performance indicators such as awareness, image and engagement rates in a representative and generalizable way.
Sample: 750 French respondents aged 18 and over who are cheese lovers.
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