Sylvanian Families

Jingle test Sylvanian Families

objectiVEs

A sound jingle is essential for signing a brand and ensuring better consumer recognition. Epoch d’Enfance’s advertising agency  worked on several jingle ideas and Quantitude had to :

  • Confirm the coherence of these projects
  • Choose the most impactful 

Methodology

Quantitative study adcarried out face-to-face at La Kabane soft play centre

The girls listened to the different jingles and answered the questions regarding their favourites and why.

Sample : 40 girls aged from 4 to 8 years old

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SAS QUANTITUDE : 18 Avenue de Chambéry, 73190 Challes Les Eaux – Contact : Cécile Albrieux – Tél : 06 80 33 56 34